These Frequently Asked Questions will address most of the questions you may have.
Over time as questions become more commonly asked, we will keep this area updated.
We have categorised the questions to try and make it a little easier to find the answer you may be looking for.
If you cannot find an answer to your query, please give us a call, or contact us via our Contact Us Page.
- Marketing Lists Information
- Who owns the lists and where do they come from?
All the list data available on our online store www.directmarketinglistsaustralia.com.au is owned and maintained by Direct Marketing Australia. We also work with companies across Australia, New Zealand and around the world who own and build marketing lists. These lists come from a variety of sources such as magazine or online subscriptions, mail order buyers, online surveys, etc., further details on the list sources are detailed as required.
- What is a List Rental Agreement and why is it needed?
A List Rental Agreement needs to be authorised by your company or the contractor and then returned to Direct Marketing Australia (DMA). The Agreement outlines that you agree not copy the data supplied, that you will send what you indicated to us and that the data will not be modified in any way. The Agreement ensures that we are both clear on the intended purpose of the Marketing List.
- How is the list sent to me, and in what format?
Our online store lists are supplied in MS Excel format, via an email link. All other lists are usually delivered as an MS Excel or comma delimited text (CSV) file by secure file sharing software or secure site. You will be sent an email with links and we will contact you separately by email or telephone to deliver the password for you to use.
- Can the list be sent to me directly?
In some cases list owners only allow their data to be used for mailings when processed by an approved mailing house. The majority of Business List Owners will allow you to receive data directly. We will be quite specific when we will not be supplying you access to the list data.
- Why do I pay a set-up fee every time I rent a list?
The set-up fee is the charged by the list owner. It covers the cost of the selection, data extraction, basic de-duplication, production and delivery of each list. A set-up fee is charged for each time a list is rented or produced.
- Can you provide me tailored list recommendations?
YES. We can supply a tailored list recommendation as well as identifying similar prospects that are likely to buy or engage with your business.
- What is the difference between a non-personalised & personalised list?
Personalised lists contain a contact name at the residential or business address. A non-personalised list does not, and contains more generic name information (if any).
- What is single use list rental?
A list which has been rented as a single use rental may only be used one time, and must be used on or before an agreed date.
- What is a 12 month list rental?
A list which has been supplied as a Multi-use 12 month rental may be used by your company or organisation for marketing purposes as many times as you wish over the 12 month term of the list rental agreement.
- What is the difference between renting (single use), renting (multi use) and purchasing (unlimited use)?
Every marketing list will have conditions relating to it's use, controlled by the list owner.
Rental (single use) is a strict one time use only.
Rental (multi use) means you can use the list as many times as permitted within the rental period.
Purchasing means you may use the list as many times as you like, and for any period of time you require. The cost for purchasing can often be higher than rental, and it is also your responsibility to maintain the list to ensure it remains accurate and compliant.
- What is a deliverability guarantee?
A deliverability guarantee is the list owner's warranty for the accuracy of their list database when used within a 30 day period from the date supplied. A deliverability guarantee is available for every targeted data list that we provide. Typically the guarantee is between 95% and 99%. (We do not provide deliverability guarantees on our online store lists, unless specifically noted.)
- Why can’t we do the emailing, mailing or telemarketing ourselves?
This restriction is in place to protect the security of the rental list data, and only applies to some rental lists. This is an international and industry wide standard restriction. It avoids the temptation to copy lists and breach the list rental agreement. The lists in our online store, do not currently have this restriction.
- Why would I need to supply a copy of the mail item or a phone script?
Many list owners require a copy of your mail item(s), telephone scripts, email content or fax document in order to approve the use of their list data for your marketing campaign. It also allows them to monitor when your campaign occurs. We will advise when this is a requirement of any list rental/purchase.
- How can you find out if we use the rented data in an unauthorised way or more than once?
All the lists are supplied to you with unique and identifiable 'dummy' names - records which find their way back to us. If we receive the 'dummy' names more than once from a list rental then we presume a copy has been taken and the agreement for once off list rental broken. If this is the case, you will be charged for the breach of the List Rental Agreement. This additional cost could be multiple times the original list rental cost, and is at the discretion of the List Owner.
- Is there a minimum order?
Many list owners do impose a minimum order quantity or cost for list rentals and purchases. This ensures that list orders are economically viable. Usually the minimum will be a minimum number of records (e.g. 5000 records) but sometimes it will be a dollar value (e.g. $1000 ex GST).
- Email Marketing Information
- What should I do with bounced emails?
Every email campaign will receive some amount of bounced messages, even with the most accurate list.
If you are sending emails from your own email platform or application, we ask as part of our purchase agreement you forward us a list of any undeliverable messages so we can keep the lists as updated as possible.
- Direct Mail Information
- Why is bar-coding and DPID’s important?
Australia Post has a non-personalised database of 8.8 million addresses in Australia. It is called the 'postal address file' or PAF. The PAF addresses have been assigned a random and unique eight digit number called a 'Delivery Point Identifier' or DPID. The DPID is converted to a barcode which is applied above the mailing address on the piece of mail. This lets the mail be electronically processed and sorted by Australia Post for the postman's delivery route.
- What should I do with returned mail items?
Even with the most accurate mail lists, following any mail campaign you can expect to receive some returned mail items.
As part of your list agreement you need to return any undeliverable items within a specified time. This allows us to keep the mail lists as accurate as possible, and also calculate if any rebate is due based on the deliverability guarantee.
- Who owns the lists and where do they come from?